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In order to ascertain the goals you wish to achieve from your marketing campaign, and make an assessment of your existing site and its effectiveness, it is important that we engage with you through an initial consultation. The consultation is free of charge and we will use it to determine what your budget is for your marketing campaign, the time frame you wish the results to be achieved in and to understand the industry you work in better. Once we have established all of these, we will devise and provide you with your free SEO audit which will contain a number of proposals about how you can improve your site and a campaign suggestion that will be specifically tailored in accordance to your unique requirements and expressed budget.

• Goals, time frame and budget ascertained.
• Our forecast of the results from your upcoming campaign.
• Competitor identification and current site and campaign assessment.

Following your consultation, we will analyse all components of your existing site and campaign, as well as that of your competitors in order to produce an audit that clearly details to you the best ways that you can improve and optimise its performance.

From an Offsite perspective we will look at the state of links on your site, its current rank, domain and page authority and other structural elements in order to devise a series of modifications that will make your website better at drawing traffic and producing conversions.

The other key areas that will be analysed during your SEO audit are:

• Structural Analysis – Is your site structured in the optimum manner to generate business?
• Conversion Analysis – How well is your site converting visitors and what can be done to bolster your conversion rate?
• Content Assessment – Is the content on your site interesting, unique and well structured?
• Page Optimisation – Every page evaluated on its merits and new proposals devised for improved effectiveness.

An integral component to any professional SEO service is the keyword research and we will be meticulous in our analysis so that we can understand which keywords draw the most traffic and thus give you the best chance of inducing conversions. However, if there any keywords we believe display high conversion rates but only draw a relatively low level of traffic, we will still suggest to target it in order to maximise your profit on your campaign.

We will also discuss with you about whom you feel your target audience is and what aspects of your service you believe they will be looking for most frequently.

After we have ascertained who your target market is, we can then undertake a comprehensive analysis of which keywords are most effective to target within your local area, and will then tailor your campaign in order to exploit this knowledge for maximum traffic.

• Determine which keywords will induce the most conversions.
• Analyse which keywords are performing well for your competitors.
• Evaluate value of ‘local modifiers’.

In order to enable your business to be well placed for increased traffic and conversions, a thorough analysis of your industries target market must be undertaken. Performing this will help us understand the behavioural patterns displayed by your industries target audience on your competitor’s sites, and this will form the foundation for the composition of your campaign. We will see which keywords draw visitors and induce conversions, and what aspects of your competitor’s site tend to attract usage from your target audience, then incorporate this into your own strategy so that your campaign is optimised for success.

Call one of our UK SEO consultants today and receive your free consultation on how you can market your business online.

Using Google Place listings is pivotal to your local SEO campaign as it will enable you to ascend to the top of the rankings for the relevant localised search phrases that you wish to target. Optimising your sites appearance on the Google Places listing will have a monumental affect on its visibility, and combined with other elements of local SEO will ensure that you are the most well known business in your local area within your niche.

The listing is a great forum for you to advertise your business and all of its contact details, so that when a potential client searches for the service you provide within their area and see your name, you will be easily contactable. Google Places listing is integral to attaining a reputable geographical brand and we will optimise your presence within there so you can dominate the localised searches within your industry.

A key factor that Google considers when deciding where to rank your Google Places listing within local search results, is how many quality citations are given about your site on other authorities within your niche.

One of the most important local SEO services we offer is citation optimisation, which will see us identify all the areas your competitors businesses have made citations and ensuring that your site acquires a citation within these places. We can also make sure that your company is listed on a number of reputable forums and business directories, so that you have the best possible chance of attaining the top page ranking you desire for localised searches.

Devising your offline strategy to complement your local SEO campaign is important for maximising your businesses online presence. The goal of the strategy will be to improve your sites visibility within search engines by utilising user reviews.

Other important elements of your offline local strategy include:

• Clientele review funnelling and resolution.
• Offline marketing materials for site engagement.
• B2B affiliation and cross-selling arrangement

In order to ensure your marketing campaign is optimised for success, it is important that all aspects of your strategy are addressed. Devising a high quality social strategy is far more than simply ‘Re-tweeting’ and ‘posting’ your pages on forums. If done properly, it can ensure that your brand awareness is enhanced on a global scale and can also allow you to connect with your target audience in an easier and superior manner.

If you currently have someone on your team who deals with your social media management, then we would be happy to work collectively with them in order to optimise your appearance on Facebook, LinkedIn, Twitter and Google +. If you however wish someone to perform this role, then we have a number of specialists at our disposal who can be assigned to you to help your marketing within social media sites.

Whether you require a social media specialist or not, we will still provide you with a number of ‘best practice guides’ that will alert you of how to use social media in a manner that best compliments other aspects of your marketing campaign. In this way, you will know how to make the most of your social media promotion, so that you have the best chance of generating new customers.

We believe that it is important to be transparent with our service throughout your campaign, and this is why your personal SEO manager will supply you with progress reports on either a daily or weekly basis so you know that we are providing you with the high quality service we promised.

The report will include data about any movements that have happened with your key performance indicators and tangible figures for your traffic levels and conversion rate. You can use the report to make modifications to your campaign that improve its overall effectiveness, whilst incorporating elements which have been proven to be a success on one part of your campaign, into other areas as well.

The report will include a series of proposals about how to move forward with the data in mind, so that your campaign is kept at a high quality throughout its duration.

Depending on how much business your site is generating online, it might be beneficial to incorporate an affiliate marketing strategy into your campaign. These consist of utilising the services of external companies to promote your business at the cost of commission for every sale they make. The Rank Forge can assist you with setting this up, and will look at how well the external party is performing and report back to you. A good affiliate marketing campaign can lead to a huge rise in revenue and business, though we will let you know straight away if we believe that your chosen party is not providing you with value for your money.

For more information about affiliate marketing or for assistance setting up a campaign call our sales team today.

A key aspect to your off-site campaign is identifying all mentions of your site on the web and minimising the visibility of all negative publicity it is receiving. Poor reviews and negative comments about your site on the internet can significantly damage your businesses reputation so it is important to act quickly and remedy the situation in order to optimise your sites authority and rank in the future.

For more information on this contact one of our SEO Consultants.

In order to measure the progression of all the different elements of your campaign, it is first important to define a number of key performance indicators (KPI’s). The form that these take will be collectively determined by yourself and your personal SEO manager, and they are vital for improving your ongoing campaign and gauging which elements are contributing to your success the most. We can then evaluate these indicators on a weekly or monthly basis and make the necessary alterations in order to ensure your campaign is at optimum effectiveness at all times.

• What are the traffic levels your site is generating and which aspects are drawing the most visitors?
• How has the ranking of your site changed in the main search engines?
• How many more conversions have been made by your site since modifications were made?

Building quality links is essential to achieving a top page ranking as it enhances the authority of your business within its niche. If the content on your site currently has far less websites linking to it than your competitors, then you will struggle to ascend to the top of your niche. Conversely, implementing quality content to your site will see your number of inbound links increase significantly and will make your business the place to go if someone requires a service within your niche.

At the Rank Forge, we specialise in the practice of link building, and will undertake the process on your behalf so that your site has the best chance of success. Through a process of content management and exposure, we will ensure that the number of links to your site increases significantly, so that your pages soar to the top of the rankings for the keywords you desire.

In order to ascend to the top of your niche, a comprehensive analysis of your competitors must be undertaken in order to ascertain the methods they have used to garner success. We will first identify who you perceive to be the market leaders within your industry, and will evaluate their use of keywords and their main sources of traffic generation so that we can incorporate this into your campaign. Though we will first evaluate your competitors at the start of your campaign, we will continue to do this throughout so that you are always ahead of the curb and are best placed to achieve success.

Competitor analysis can also be supremely useful from a local SEO perspective, as we can use the data to determine a strategy that will help you rank highly in your businesses geographical area. We can then use elements of on-site optimisation, offsite optimisation and conversion rate optimisation to send you to the top of all the rankings you wish.

• Who are the market leaders within your industry?
• What have they done to achieve the ranking they have?
• What strategy can we deploy to outrank them on all search engine forums?

Utilisation of Google Analytics is a fundamental component to any successful marketing campaign, and we have a number of specialists at our disposal that can set it up for you and produce reports from its data for your convenience. Google Analytics is one of the best tools available to you for gauging how your sites visitors are interacting with it and which aspects are drawing the most business. As such, Google Analytics can track all movements of your determined KPI’s and will alert you if any are faltering or are generating a particularly high level of business.

As your campaign progresses, we can use this tool to constantly modify and improve it with the tangible evidence that Google Analytics constantly provides us.

Expert Google Analytics usage will provide you with:

• Complex, indicative event tracking of key user interactions.
• Complete goal tracking, including relevant conversion funnels.
• Logical segmentation of your traffic in accordance to your company’s requests.