Social Media Optimisation
Social Media Optimisation - Whats the Deal?
n an era dominated by social media, the value of optimising your businesses presence on these networks is immeasurable. The number of people utilising Twitter, Facebook, YouTube and other social networking mediums has expanded rapidly in the past decade, and as such having the right strategy in place to optimise your online presence can enable you to acquire a multitude of new clientele. Never before has it been so easy to build and develop relationships with your target audience and you can focus your social media campaign in a manner that both builds your brands reputation and stimulates growth within your business at the same time.
It is worth remembering that a good social media campaign can provide you a platform to not only acquire new customers but also retain them and will enable you to develop lasting and meaningful relationships with them. You will see the levels of traffic being redirected to your site soar over the course of the campaign, and the rapid improvement in your branding might see your business acquire clients all over the globe.
At the Rank Forge we have provided social media optimisation services for a multitude of clients, and have consistently delivered results that benefit their business. If you utilise our services, we will be constantly monitoring your presence across the social networking media, so that we can be quick to identify and remedy any negative publicity that might be posted about your business. We understand the importance of branding and reputation, and that is why we will be with you every step of the way to ensure that once you reach the top, you stay there as well.
Higher ranking. Greater brand awareness. Maximum return on investment. Superior site authority. A loyal following. All of these can be attained by optimising your businesses presence across the social media and we believe we are the right people to make sure that this goal is achieved.
Open your business up to a new world of lucrative possibilities!
A good social media campaign will lead to the awareness of your brand soaring on a global scale, and you will subsequently be able to acquire a multitude of clientele from all over the world.
Social media grants you the ability to connect with your target audience, and you can convey information about your business to thousands of people that you otherwise would not have been able to.
Google will monitor how many people are engaging with your social media pages and by simply releasing regular content on your profiles, you could see your sites ranking soar on Google.
Most social media campaigns are relatively low cost, meaning that you stand to improve your company’s reputation and levels of business, without having to break the bank too hard.
You can use your social media pages to promote new and limited term offers to your target audience, which could have a considerably positive impact on your levels of business.
You can attain an evaluation of your current social media campaigns, and proposals for where you can improve by simply getting into contact, and receiving your free SEO audit.
Navigate The Tabs Below To Get an Idea For How Our Campaigns Run!
Detailed and comprehensive planning is the key to ensuring top range results, and this must be ensured right from the offset of your campaign. This is why we will provide you with a free initial consultation where we will converse with you in order to clearly identify the goals you are seeking to achieve.
After gauging the direction you wish to take your company, we can tailor your social media campaign in a manner that puts you in the best possible position to achieve your identified goals, and will deconstruct all aspects of your current strategy in order to put the most effective plan of action into place for the future.
An integral aspect of your initial consultation is identifying the Key Performance Indicators (KPI’s) for your campaign. These are of paramount importance as they will be the parameters in which we can gauge the success or failure of different elements of your strategy.
For example, a KPI for your campaign could be the quantity of views that a particular blog article you release on a social network garners. We can look at this figure, identify the impact it has had on the levels of traffic being directed to your site, and then use this information to improve the effectiveness of your overall strategy in the future.
Once we have established your objective, and the KPI’s for your campaign, the next step is devising the optimum social media strategy for your online marketing, so that we can realise your goals.
The composition of your strategy will be determined in accordance to your overarching aims but will also incorporate a vast array of tried and tested techniques that are proven to generate business and enhance brand reputation on social networking sites. Every strategy will target optimising your presence on Facebook, YouTube, Twitter and LinkedIn, as these are the biggest names in the industry, though we will also implement a number of innovative techniques that give you the best possible chance of connecting with your target audience and obtaining the best possible return on your investment.
Once we have thoroughly planned and created the optimum strategy for your campaign’s success, the next step is setting up a number of profiles for your business on all of the most popular social networking sites. The profiles will contain all official details about your business such as its name, contact data and past successes, as well as enabling you to have a forum to communicate with creditors and inform them of new deals and developments that may arise.
This will enhance your businesses reputation and will place you in the best possible position to connect with those you identified as your target audience.
Whether you have existing profiles in place or would like new ones created for the campaign, we will advise and assist you with optimising their effectiveness as the first part of our social media optimisation strategy. The most important factor in achieving this is ensuring that all of your profiles are consistent, though we will also make sure that your page connects with the target audience you aimed for.
It is also essential that your site releases regular updates and content, so that it is as useful and appealing as possible. We will manage the timing of your posts/tweets/updates, and will structure this content in a manner that ensures that the relevant message you are looking to convey is read by the right people, at the right time.
Once we have designed your profiles in a manner that gives them the best possible chance of success, the next stage is to integrate and interlink them to your businesses website. This is an excellent technique for improving your brands reputation, as it grants all of your prospective customers the ability to attain all information about your business in a single location whilst also maintaining this trajectory through regular content and post releases.
The integration process is relatively simple, and will be done for each and every one of your profiles in order to optimise their effectiveness. For example, integrating Google + accounts to your website as an author will have a significantly positive effect on your click through rate, as well as perhaps enhancing the authority of any new content that you release as well. A similar integration can be made between your businesses website and Facebook profile where the instigation of a simple ‘sign in using Facebook’ tool will make it easier for customers to purchase your product and will always lead to a reference of the sale being made public on their wall.
The enhancement of your brand’s reputation will ultimately be one of the main goals for your social media campaign, and over the years we have acquired a number of innovative techniques that should make it simple and quick to develop new business relationships with people. The important measure to take is making sure you are fully aware of how to deal with leads your business generates through social media forums and are prepared to interact with these people when they attempt to get into contact with you.
Social Media networks are tremendous at providing businesses with new leads and it is essential that your strategy is devised in a manner that ensures you attain the highest number of conversions once you have acquired these.
For more information don’t hesitate to contact our Social Media Experts!
After you have built a rapport with your target audience, it is essential you retain their attention and establish a profitable business relationship with them. One of the greatest merits of using social media networks for your business is that you form higher quality relationships with your clients and will be able to engage with them and convey your desired message to them on a regular basis.
We will detail you in with the best methods to develop customer relationships and will ensure you are targeting the right group of people so that your chances of inducing conversions are amplified tenfold in a short space of time. Developing the right relationships is a form of managed affiliate marketing with no need for a commission outlay.
Another important element to your social media campaign will be identifying how you will promote the services and itinerary you offer. Creating working relationships with other online organisations within your niche and promoting each other’s products on your respective social media pages can ensure that you both benefit from a higher number of leads and conversions.
Incentivising membership of your social network groups is another excellent way to ensure that you retain your new customers and build up a vast array of loyal followers. This can be achieved by exclusively releasing special discounts and limited term promotions on your groups so that customers return time and time again to try and capitalise on the deals. Though the process of developing a loyal following can often take time, it is nevertheless a tried and tested way of generating huge returns on your investment when it is eventually achieved.
The value of using media to promote your product is monumental, and the simple application of a few images and videos on your page can go a long way to improving the authority of your business and expanding its popularity. Over the years, we have tried and tested a multitude of different media techniques and are confident that we have a vast array of strategies that can maximise the effectiveness of media releases on your group’s page.
In order to ensure the highest possible return on your investment, we will devise an effective Pay per Click campaign to supplement your social media strategy. Our experienced in-house team have a vast array of experience in managing Pay per Click Campaigns, and are confident that they can optimise the levels of traffic you receive through promotion on social media forums.
We will undertake a meticulous analysis of the general trends and behavioural patterns your target audience display, and will then tailor you Pay per Click campaign in a manner that gives you the best chance of inducing conversions from prospective clients.
We understand that transparency and cohesion between ourselves and you is essential to the ultimate success of your campaign, and as such will regularly consult with you and shed light on how well it is performing. All the way through your campaign, we will be monitor how well different elements of your campaign are going, and will provide you with regular reports that suggest to you where you can improve or move things to the next level.
We assign each of our clients with their own personal project manager, who will be tasked with monitoring and regulating your campaign, as well as always being available to assist you should you require any help or advice in the future.
What our cilents say?
An excellent service which enhanced my businesses reputation immeasurably and delivered on their promise of a top page ranking within three months. Highly recommended to anyone involved in online marketing.
It was refreshing to see an SEO company that were honest about their performance throughout and I found it great that they constantly provided me with new proposals in order to improve all aspects of my campaign.
Right from the offset, Rank Forge worked at creating a strong working relationship with me, and it has been highly enjoyable boosting business levels whilst having a strong sense of partnership throughout. Thank you!